We offer four business-building guides for retailers and exhibitors, offering helpful tips on pre-show planning, post-show follow up, marketing and display.
For Retailers
The New Buyer Handbook is a step-by-step guide to planning a buying trip, creating a credit form, shopping a tradeshow, writing an order and following up with vendors after the market. A glossary of key trade terms – like advance dating, bill of lading and keystone – is included.
The Display and Merchandising Guide walks retailers through “best practices” for in-store fixtures, lighting, visual merchandising and signage.
For Exhibitors
The Guide to Tradeshow Public Relations provides tips on how to create an eye-catching press kit and capture the attention of trade press.
The Booth Display Handbook is a helpful guide when designing tradeshow presentations. It addresses the use of props and fixtures; product placement; and lighting to help create a welcoming environment, and boost sales performance.
In addition, check show-specific sites for New Exhibitors Guides.
For reprints, contact the Cate Salvatore, communications director, at 914-421-3313. GLM requires advance permission and the following attribution: “Reprint permission courtesy of GLM. GLM is a producer and marketer of consumer product tradeshows in North America. www.glmshows.com.”
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