Whether youre new to the retailing
industry or a seasoned buyer, you will need to take care of some housekeeping items before
you go to the show. Here are some tips to make your show an efficient and successful one:
Pre-Show Planning and Travel:
1) One of the first and most important rules is to shop in comfort.
Make it as easy as possible on yourself.
Wear comfortable clothing and shoes. Also, bring more than
one pair of shoes. Even the most comfortable shoes become painful after 10 hours on your
feet.
Carry a LIGHT bag and leave anything unnecessary at home.
Remember to take a break. A few minutes of food and rest can
revitalize you in a hurry. Good decisions cannot be made when you are hungry or tired.
2) Be sure to register for the Show. Save time and money with
advance registration.
3) Make the most of your show. Attend the seminars. Just like the
New Buyer Orientation, they can be wonderful educational tools. Talk to other buyers and
exchange ideas. Make a list of all the show activities, seminars, workshops, etc. that you
wish to attend on a day by day basis (Form A).
4) Determine how long you can spend at the show and which vendors
and/ or product categories you want to find. You should phone ahead and make appointments,
if possible (Form
A). Consider, if you have ordered before, who
delivers on time and who is always back-ordered.
5) Make your travel plans well in advance. Hotels often book up
months before for a large show. Make sure you call the travel agent for the Show you wish
to attend to assist you with obtaining the best and lowest hotel rates and air fares.
Product Planning:
1) Collect information on new products, trends and vendors you may
want to visit once youre at the show. The trade publications are an excellent
resource for this type of information. Create information sheets or notecards on each
vendor containing background information such as contact names, address, phone number,
etc...(Form B) This will save you time at the show,
as you will already have the basic information gathered.
2) Plan your future buying needs based on what you have sold in the
past, together with some new products for the future. Your customers can be a great source
for this information ask them what they would like to see in your store? The basics
should be ordered ahead of time.
3) Focus on the big picture when merchandising. What merchandise
will look good with other types and what will you need to help carry-over merchandise sell
better?
4) Decide what displays you will have in the coming year and plan
what you will need to look for at the show to fulfill your ideas. Sketch these ideas.
What to Bring:
1) Prepare your credit information. Establishing your credit with
new vendors is an important step to broadening your purchasing base. You should have the
following information at your disposal.
a) Credit Application Form (Form
C): containing the following:
- Store name, address, zip
- Telephone and fax numbers - store, office, bookkeeper, buyer, etc.
- Authorized buyers name(s).
- Type of business - corporation, partnership, sole proprietorship, etc
- Date business opened - list all branch offices/stores
- Bank name, address, phone, account number, contact person
- List at least three accounts you have dealt with for over 6 months
who have extended net/30 terms
- Give your account number with these vendors if applicable
- Be sure to include addresses/phone numbers
- Verify ahead of time that they do give phone or written credit
references
b) Bank Recommendation/References
2) Make a list of essentials (materials to bring to the show). You
should bring all of the above and some other items such as:
Plenty of business cards
These should have your store name, address, zip code, telephone and
fax numbers, buyers name and store managers name on them. Vendors use business
cards not only to make sure you are a valid buyer and to send you information, but also to
give to their sales reps as a lead. If you do not want to be called on by a sales rep,
indicate this on your business card.
- Copy of resale license
- Calculator
- Paper clips
- Stapler & staples
- Envelopes / Large and business size
- File folders
- Stamps
- Business checkbook and credit card
- Pens & pencils
- Hole punch
- Lodging Confirmations and Badge (if you pre-registered)
- Color swatches and target colors
Budget Information:
Determine how much you may spend. You should calculate a total
figure as well as determine how much of the budget should be allocated to each merchandise
category.