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The placement of merchandise that is
arriving to the store can be planned out on paper by using a Planogram before the products actually arrive
to the store. A planogram is a retailer's drawing (blueprint) which visually communicates
how merchandise and props physically fit onto a store fixture or window to allow for
proper visibility and price point options. The retailer can plan to mix the new products
with current items or initiate entirely new displays. If you have more than one store this
is an excellent way to communicate to your staff how you would like displays executed.
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