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lighting 

 
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Recognizing and Directing Traffic Flow

Fixturing
Lighting
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There are many different varieties of Lighting fixtures a retailer can use in a store. Simply changing the type of light bulb in your current fixture can make a large difference. The lighting industry is constantly changing and introducing new variations of light bulbs to the market. Visit your local lighting store to discover the selection of bulbs available. Quartz halogen bulbs and compact fluorescent bulbs have recently made dramatic additions to the market with their technologically advanced color renditions. Here are a few lighting choices to consider and an explanation of the applications they are most suited for:

General lighting...
...illuminates both the merchandise and the traffic path in a store. It is usually not flexible.

Accent lighting...
...can accentuate merchandise and is usually designed for adjustability. Most accent lighting is placed to highlight focal displays, or other areas of prime real estate.

Task lighting...
...is used in work areas, such as under the counter of the cash wrap or in a stock room. This lighting is usually fluorescent and should not create shadows.

 

Basic types of Lighting fixtures follow:

  • Track mounted onto ceiling or walls
    Best used for: highlighting focal displays
    (not recommended for task lighting)
    Cost: moderately expensive
    Best bulbs to use: quartz-halogen, incandescent bulbs
  • Recessed ceiling mounted also called "high-hat" Best used for: lighting pinpoint focal displays while concealing the light source.
    Cost: expensive
    Best bulbs to use: quartz-halogen, incandescent, compact fluorescent
  • Wall mounted sconce or other decorative fixture
    Best used for: illuminating something just below the fixture
    Cost: moderately expensive
    Best bulbs to use: quartz-halogen, incandescent, compact fluorescent
  • Exterior ceiling mounted.
    This covers a variety of fixtures good for general illumination - used with all types of bulbs depending on the fixture.

Basic types of light bulbs include:

  • Fluorescent
    Best used for: task lighting
    Cost: economical overall
    Longevity: excellent
  • Compact fluorescent
    Best used for: general illumination
    Cost: expensive initial cost, very economical to operate
    Longevity: excellent
  • Incandescent lights
    Best used for: ambient illumination
    Cost: mid-range initial cost, expensive to operate Longevity: medium
  • High Intensity Definition "HID"
    Best used for: warehouse situations
    Cost: expensive initial cost, mid-range to operate Longevity: good
  • Quartz Halogen
    Best used for: accent lighting, particularly on jewelry, easy to focus
    Cost: expensive initial cost, expensive to operate Longevity: short

Tips for lighting:

  • Check with your building to find out if it has an economizing "electrical crunch unit." This unit, available on most commercial buildings, is placed on the building by the electric company, and controls the amperage of the electricity to your electrical zone. This affords you a better opportunity to control cost.
  • Some electric companies offer free or nominal services to visit your location and discuss cost cutting efforts. It will help if you have a lighting blueprint and fixture plan for the meeting.

There are many different varieties of Lighting fixtures a retailer can use in a store. Simply changing the type of light bulb in your current fixture can make a large difference. The lighting industry is constantly changing and introducing new variations of light bulbs to the market. Visit your local lighting store to discover the selection of bulbs available. Quartz halogen bulbs and compact fluorescent bulbs have recently made dramatic additions to the market with their technologically advanced color renditions. Here are a few lighting choices to consider and an explanation of the applications they are most suited for:

General lighting...
...illuminates both the merchandise and the traffic path in a store. It is usually not flexible.

Accent lighting...
...can accentuate merchandise and is usually designed for adjustability. Most accent lighting is placed to highlight focal displays, or other areas of prime real estate.

Task lighting...
...is used in work areas, such as under the counter of the cash wrap or in a stock room. This lighting is usually fluorescent and should not create shadows.

 

Basic types of Lighting fixtures follow:

  • Track mounted onto ceiling or walls
    Best used for: highlighting focal displays
    (not recommended for task lighting)
    Cost: moderately expensive
    Best bulbs to use: quartz-halogen, incandescent bulbs
  • Recessed ceiling mounted also called "high-hat" Best used for: lighting pinpoint focal displays while concealing the light source.
    Cost: expensive
    Best bulbs to use: quartz-halogen, incandescent, compact fluorescent
  • Wall mounted sconce or other decorative fixture
    Best used for: illuminating something just below the fixture
    Cost: moderately expensive
    Best bulbs to use: quartz-halogen, incandescent, compact fluorescent
  • Exterior ceiling mounted.
    This covers a variety of fixtures good for general illumination - used with all types of bulbs depending on the fixture.

Basic types of light bulbs include:

  • Fluorescent
    Best used for: task lighting
    Cost: economical overall
    Longevity: excellent
  • Compact fluorescent
    Best used for: general illumination
    Cost: expensive initial cost, very economical to operate
    Longevity: excellent
  • Incandescent lights
    Best used for: ambient illumination
    Cost: mid-range initial cost, expensive to operate Longevity: medium
  • High Intensity Definition "HID"
    Best used for: warehouse situations
    Cost: expensive initial cost, mid-range to operate Longevity: good
  • Quartz Halogen
    Best used for: accent lighting, particularly on jewelry, easy to focus
    Cost: expensive initial cost, expensive to operate Longevity: short

Tips for lighting:

  • Check with your building to find out if it has an economizing "electrical crunch unit." This unit, available on most commercial buildings, is placed on the building by the electric company, and controls the amperage of the electricity to your electrical zone. This affords you a better opportunity to control cost.
  • Some electric companies offer free or nominal services to visit your location and discuss cost cutting efforts. It will help if you have a lighting blueprint and fixture plan for the meeting.

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